The Problem
- Browser tracking misses conversions
- Pixel and CAPI can duplicate events
- Important actions are not tracked correctly
Connect browser and server-side signals with a dependable Meta Pixel and Conversions API setup built for cleaner measurement and stronger optimization.
We configure the tracking foundation behind your Meta campaigns—from browser events to server-side signals, deduplication and validation.
Configure or correct your browser-side Meta Pixel implementation.
Send eligible conversion events through a reliable server-side connection.
Configure the Meta events, parameters and conversion values that matter to your business.
Coordinate browser and server events and configure eligible matching signals appropriately.
Connect the required website, GTM and server-side components, then test delivery before handover.
Measure the website actions that matter to your business with the right Meta events and parameters configured for your tracking setup.
Leads & enquiries
Sales & revenue
Shopping intent
Checkout starts
Sign-ups & registrations
Scheduled conversions
We work with the tools you already use.
Our Meta Pixel + CAPI service covers the measurement setup behind your Meta campaigns. Campaign management and advertising execution remain separate.
Post-setup support designed to give you extra confidence after delivery.
From the initial audit to final validation, we follow a structured process to make sure your tracking is accurate, reliable, and ready for better decisions.
IvyE-commerce TeamShinevalyThe tracking setup became much clearer, and we could finally review campaign performance with more confidence.
SahineManagerShineOpticsThe implementation was structured, well tested, and easy for our team to understand after handover.
We coordinate browser and server signals as one measurement system.
We validate matching events so browser and server signals are not counted twice.
We configure the Meta events and parameters that reflect meaningful customer actions.
We validate event delivery, parameters and browser/server behavior before completion.
You get a clear view of what was configured, tested and changed.
A structured setup is easier to troubleshoot and improve as your website changes.
Clear answers to common questions about Meta Pixel, Conversions API, event deduplication, validation, and support.
Yes. We can audit your current Pixel and CAPI implementation, preserve what is working, and correct missing events, duplication, parameter issues, and browser/server alignment.
Not every setup is identical. We review your website and measurement requirements first, then use browser and server-side tracking where they are appropriate for reliable Meta measurement.
We configure and validate event deduplication so matching browser and server events can be recognized as the same conversion where applicable.
We can configure relevant standard and custom events such as leads, purchases, add to cart, checkout, registrations, bookings, and other meaningful website actions.
Access depends on your implementation, but it may include Meta Business tools, your website or CMS, Google Tag Manager, server-side infrastructure, and relevant forms or ecommerce systems.
No. This service focuses on Pixel, Conversions API, event measurement, deduplication, and validation. Campaign strategy, audiences, creative, bidding, budgets, and ongoing campaign management remain separate.
We review how important actions are measured, where tags and events fire, how conversions are configured, whether values and identifiers are correct, and whether data is reaching the intended platforms without duplication.
We test real conversion paths, inspect browser and platform diagnostics where appropriate, validate event parameters and values, and confirm that each important action is being recorded as intended before handover.
After validation, we hand over the completed setup and explain the important measurement points, changes and any actions your team should be aware of.
If something changes or stops working, we can review the issue under the agreed support terms and determine whether it is related to the implementation, website changes or another platform dependency.
