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CLIENT STORIES

Real Tracking Problems. Clearer Outcomes.

See how measurement issues were identified, corrected and validated for clearer, more dependable marketing data.

Explore Client Outcomes

Real tracking problems, practical fixes, and verified outcomes.

CLIENT STORY / E-COMMERCE

Duplicate Purchase Tracking Corrected

A Shopify store was recording the same purchase multiple times, making Meta Ads reporting unreliable. We audited and rebuilt the tracking setup with proper event deduplication.

ShopifyMeta Pixel + CAPI
Meta Pixel & Conversions API TrackingEvent Deduplication

The Issue

  • Duplicate purchase events were being recorded
  • Inflated conversion reporting
  • Unreliable ROAS data

What We Did

  • Audited browser and server event sources
  • Corrected Pixel/CAPI deduplication
  • Reconfigured the purchase event
  • Tested using real transactions

The Result

  • Purchase events now record once as intended
  • Campaign reporting is cleaner and more reliable
  • Client can confidently use the data for decisions
IvyE-commerce TeamShinevaly
The tracking setup became much clearer, and we could finally review campaign performance with more confidence.
CLIENT STORY / LEAD GENERATION

Google Ads Conversion Tracking

A Google Ads account was receiving inconsistent conversion signals, making campaign optimisation and reporting harder to trust. We audited the implementation, corrected the conversion flow, and validated the final setup.

Google AdsGoogle Tag Manager
Google Ads Conversion TrackingConversion Validation

The Issue

  • Inconsistent Google Ads conversion signals
  • Key actions were not measured reliably
  • Campaign decisions lacked dependable data

What We Did

  • Audited tags, triggers, and conversion actions
  • Corrected the Google Ads conversion setup
  • Aligned conversion values and event conditions
  • Tested the complete conversion journey

The Result

  • Conversions now fire as intended
  • Reporting is cleaner and more dependable
  • Campaign optimisation uses stronger conversion data

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