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CLIENT STORIES

Real Tracking Problems. Clearer Outcomes.

See how measurement issues were identified, corrected and validated for clearer, more dependable marketing data.

Microsoft Clarity
Google Ads
WordPress
LinkedIn
Meta
Shopify

Explore Client Outcomes

Filter by service or business type to find the most relevant tracking stories.

E-commerce Business · Meta Pixel / CAPI

SAMPLE — Duplicate Purchase Tracking Corrected

A single purchase was being recorded more than once, making campaign performance appear stronger than it really was.

Final OutcomeCleaner purchase data

Cleaner purchase data and more dependable conversion reporting.

Tracking Issue

Duplicate purchase conversions

Platforms

Meta Pixel · CAPI · GA4 · GTM

What We Fixed

Pixel/CAPI event sources and deduplication were corrected.

Verification

Tested & Validated

“We finally have confidence that our conversion data reflects what is actually happening in the business.”

Sample ClientMarketing ManagerSample Company
Lead Generation Business · Lead Tracking

SAMPLE — Missing Lead Attribution Repaired

Leads were arriving, but the campaigns and sources responsible were unclear.

Final OutcomeClearer lead sources

Clearer visibility into which campaigns generate real leads.

Tracking Issue

Missing campaign and source attribution

Platforms

Google Ads · GA4 · GTM

What We Fixed

Form events, conversion mapping and campaign attribution were corrected.

Verification

Tested & Validated

Agency · Google Ads Tracking

SAMPLE — Incorrect Google Ads Conversions Fixed

Important conversions were missing while low-value actions were being counted.

Final OutcomeTrusted conversion actions

More dependable conversion measurement for campaign decisions.

Tracking Issue

Missing and incorrect conversion actions

Platforms

Google Ads · GA4 · GTM

What We Fixed

The conversion setup was audited, rebuilt and validated around meaningful actions.

Verification

Tested & Validated

“The tracking setup became much clearer, and we could finally review campaign performance with more confidence.”

IvyE-commerce TeamShinevaly
Marketing Team · Server-side Tracking

SAMPLE — Server-side Event Quality Improved

Browser-only tracking was losing important marketing signals.

Final OutcomeStronger event signals

Stronger signal quality and more dependable measurement.

Tracking Issue

Incomplete browser-side event signals

Platforms

Server-side Tracking · GA4 · GTM

What We Fixed

A controlled server-side event flow was implemented and checked.

Verification

Tested & Validated

Small & Growing Business · Form Tracking

SAMPLE — Form Submission Tracking Restored

Successful enquiries were not consistently appearing in analytics.

Final OutcomeVisible form conversions

Important enquiries became visible in campaign reporting.

Tracking Issue

Missing successful form submissions

Platforms

Form Tracking · GA4 · GTM

What We Fixed

Form success events and conversion mapping were corrected.

Verification

Tested & Validated

Agency · Web Analytics

SAMPLE — Analytics Event Structure Cleaned

Unclear event naming made reporting difficult to maintain.

Final OutcomeOrganized analytics data

Cleaner reporting and easier ongoing validation.

Tracking Issue

Inconsistent analytics events

Platforms

Web Analytics · GA4 · GTM

What We Fixed

Events and parameters were reorganized around a clear measurement plan.

Verification

Tested & Validated

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